Help Center/Ad Blocks

Creating Ad Blocks

Learn how to create, configure, and place ad blocks on your WordPress site.

What is an Ad Block?

An Ad Block is a container for displaying ads on your website. Each block can be configured with:

Ad size (e.g., 300x250, 728x90)
Ad format (Display, Sticky, Interstitial, etc.)
Linked GAM ad unit
Custom targeting (key values)

Ad Formats

NoAdCode supports multiple ad formats for different use cases:

Display

Standard banner ads that appear in designated areas of your page.

Best for: Sidebar, in-content, header, footer placements

View configuration

Sticky

Ads that remain visible as users scroll the page.

Best for: Bottom of screen, sidebar that follows scroll

View configuration

Interstitial

PRO

Full-screen ads that appear between page loads or on scroll.

Best for: High-impact moments, between article pages

View configuration

Video

PRO

Video ad player with pre-roll, mid-roll, or outstream ads.

Best for: In-content video placements, standalone player

View configuration

Cube

PRO

3D rotating cube showing multiple ad creatives.

Best for: High-engagement areas, premium placements

View configuration

Code

Custom HTML/JavaScript for third-party ad networks.

Best for: Integrating non-GAM ad providers

Creating Your First Ad Block

Create a New Ad Block

Go to NoAdCode → Ad Blocks in your WordPress admin and click Create New Block or Add New. Enter a descriptive name (e.g., "Homepage Sidebar 300x250").

NoAdCode Ad Blocks list page in WordPress admin

Tip: Use descriptive names that include placement and size for easy identification later.

Select Ad Type

Choose the ad type that best fits your placement needs:

Display

Standard banner ads for sidebar, in-content, header, or footer placements. Most versatile format.

VideoPRO

Video player with pre-roll, mid-roll, or outstream ads. Highest CPMs for video content.

Sticky

Anchor ads that stay fixed at top or bottom of viewport as users scroll. High visibility.

CubePRO

3D rotating cube showing multiple ad creatives. Eye-catching for premium placements.

Code

Custom HTML/JavaScript for third-party ad networks or custom ad implementations.

InterstitialPRO

Full-screen ads at natural transition points. Highest impact for premium inventory.

Confirm Your Network Code

Verify that the correct GAM Network Code is displayed. This ensures your ads are served from the right account.

Need to change it? Go to NoAdCode → Network → Settings to update your Network Code.

Select an Ad Unit

Choose an existing GAM ad unit from the dropdown. NoAdCode automatically fetches all available ad units from your connected GAM account.

Note: If you don't see your ad units, make sure your Google Direct Connect is active in NoAdCode → Network.

NoAdCode GAM ad unit selection dropdown showing available ad units

Select Lists (Page Types & Insertion Points)

Choose where your ad should appear by selecting:

Page Types: Homepage, Single Posts, Pages, Categories, Archives, etc.
Insertion Points: Before content, after paragraph X, sidebar, footer, etc.

Not sure about insertion points? Navigate to your live site and enable Debug Mode in NoAdCode → Settings. This will highlight all available insertion points on your pages, making it easy to see exactly where ads can be placed.

NoAdCode Lists and Insertion point selection showing page types like Home, Posts, Pages, Archives and insertion dropdown

Save Changes

Click Save Changes or Publish to create your ad block. The block is now active and will start serving ads on the selected pages.

Configure Ad Block Settings (After Saving)

Go inside the Ad Block by clicking on Ad Type settings or the Add Size field. Here you can configure:

Responsive Ad Sizes: Define different sizes for each device type (Desktop, Tablet, Mobile)
Smart Ad Refresh: Enable automatic ad refresh to increase impressions (available for Display and Custom Sticky formats only)
Format-specific settings: Rotation speed for Cube, triggers for Interstitial, VAST tags for Video, etc.

Device-Specific Sizes: Provide different ad sizes for Desktop (1024px+), Tablet (768px-1023px), and Mobile (up to 767px). NoAdCode will ensure each size only loads on the appropriate device for optimal performance and user experience.

NoAdCode ad block inside configuration showing responsive ad sizes for Desktop, Tablet, and Mobile devices

Common Ad Sizes Reference

Pro Tip: Use Multiple Sizes! We strongly recommend adding multiple ad sizes per device type. This increases competition among advertisers and typically results in higher CPMs and fill rates. For example, on Desktop you might use both 728x90 and 970x250 for a header placement.

Size	Name	Best For
`300x250`	Medium Rectangle	Sidebar, in-content
`728x90`	Leaderboard	Header, between content
`160x600`	Wide Skyscraper	Sidebar
`320x50`	Mobile Banner	Mobile header/footer
`300x600`	Half Page	Sidebar
`970x250`	Billboard	Header, premium placement
`320x100`	Large Mobile Banner	Mobile
`336x280`	Large Rectangle	In-content

Format-Specific Configuration

Each ad format has unique configuration options. Here are examples of different format settings:

Display Ads

Configure ad size, GAM ad unit, page targeting, insertion position, and Smart Refresh settings for automatic ad refresh.

NoAdCode Display Ad configuration with size and GAM ad unit settings

NoAdCode Display Ad Smart Refresh settings

Sticky Ads (Anchor)

NoAdCode offers two sticky ad modes to choose from:

Google Anchor

Google's default anchor ad implementation. Simple setup with standard GAM behavior.

Custom StickyHeader Bidding

NoAdCode's custom implementation with Header Bidding support for higher CPMs.

Tip: Not sure which to use? Run an A/B test to compare performance between modes.

NoAdCode Sticky Ad configuration options showing Google Anchor and Custom Sticky modes

Interstitial AdsPRO

NoAdCode offers three interstitial modes to maximize your revenue:

Google Interstitial

Google's default full-screen ad. Simple setup with standard behavior.

Custom InterstitialHB

NoAdCode's custom implementation with Header Bidding support.

Google + CustomRecommended

Best of both worlds. Combines Google's reach with Header Bidding for maximum revenue.

Tip: The Google + Custom mode is recommended for publishers looking to maximize revenue. You can also run an A/B test to compare modes.

Configure trigger conditions (scroll depth, time on page), frequency capping, and close delay:

NoAdCode Interstitial Ad configuration showing three modes

NoAdCode Interstitial Ad advanced settings

Cube AdsPRO

Configure rotation speed, number of faces, and interaction triggers.

Video AdsPRO

Video ads require two key components to display properly:

1. Content Source URL

The URL of your video content that will play in the video player.

2. VAST Tag

Your VAST (Video Ad Serving Template) tag URL from GAM for serving video ads.

Configure video player size, autoplay behavior, and VAST/VPAID settings:

NoAdCode Video Ad configuration with content URL and VAST tag

How Ads Appear on Your Site

Here's how each ad format looks when displayed on your website:

Display Ad

Standard banner ads that appear in designated areas of your page. Most versatile format for any placement.

Supports all standard IAB sizes (300x250, 728x90, etc.)
Smart Refresh automatically rotates ads for more impressions
Default refresh interval: 30-90 seconds (configurable)
Viewability-aware: only refreshes when ad is in viewport

Sticky Ad (Anchor)

Ads that remain fixed at the top or bottom of the screen as users scroll. High visibility format.

Position: Top or Bottom of viewport
Close button appears after configurable delay (default: 5s)
Custom Sticky mode supports Header Bidding
Respects Better Ads Standards for user experience

Interstitial AdPRO

Full-screen ads that appear at natural transition points. Highest impact format for premium inventory.

Triggers: Scroll depth, time on page, or page navigation
Frequency cap: Limit impressions per user (default: 1 per session)
Close delay: 5 seconds (Google compliant)
Google + Custom mode recommended for max revenue

Cube AdPRO

Interactive 3D rotating cube displaying multiple ad creatives. Eye-catching format for premium placements.

4 faces for rotating ad creatives
Auto-rotation interval is configurable
User controls: Pause rotation and flip through sides manually
Higher engagement rates than standard display

Video AdPRO

Video player with pre-roll, mid-roll, or outstream ads. Highest CPM format for video content.

Requires: Content URL + VAST tag from GAM
Supports VAST/VPAID for programmatic video
Muted autoplay by default; users click to unmute/play
Skip button after 5 seconds (configurable)

Placing Ad Blocks on Your Site

Shortcode

Copy and paste into any post, page, or widget.

[adlogic id="123"]

Or use the slug: [adlogic slug="homepage-sidebar"]

Gutenberg Block

Use the NoAdCode block in the WordPress editor.

1. Edit any page/post
2. Click "+" to add a block
3. Search "NoAdCode"
4. Select your ad block

Widget Area

Add to any widget area in your theme.

1. Go to Appearance → Widgets
2. Add "Custom HTML" widget
3. Paste the shortcode

Managing Ad Blocks

Editing

Click the block name to edit. Changes apply immediately after saving.

Duplicating

Hover and click "Duplicate" to create a copy with all settings.

Deleting

Hover and click "Delete". This removes the block from all placements.

Next Steps

Now that you know how to create ad blocks, learn about testing and optimization.

Learn A/B Testing Set Up Key Values